Digital Pine Ltd (“we”, “us”, “our”) is a digital marketing agency registered in England and Wales (Company No. 15103226), with offices at Cardinal Point, Park Road, Rickmansworth, WD3 1RE, United Kingdom.

This Privacy Policy explains how we collect, use, and protect personal information when you interact with our services, websites, and advertising campaigns managed on behalf of our clients.

1. Information We Collect

We may collect the following personal data:

• Name, email address, phone number (via contact forms, lead forms, and enquiries)
• Device and browser information, IP address, and cookies (via website analytics and advertising pixels)
• Responses to survey or qualification questions submitted through advertising lead forms
• Information provided voluntarily through social media interactions

2. How We Use Your Information

We use your personal data to:

• Respond to enquiries and provide requested services
• Deliver advertising campaigns on platforms including Meta (Facebook/Instagram), Google, and other channels
• Manage lead generation campaigns and pass enquiries to the relevant client business
• Analyse website and campaign performance using tools such as Google Analytics, Meta Pixel, and Conversions API
• Comply with legal and regulatory obligations

3. Legal Basis for Processing

We process personal data under the following legal bases as set out in the UK General Data Protection Regulation (UK GDPR):

• Consent — where you have voluntarily provided information through a lead form, contact form, or by accepting cookies
• Legitimate interests — where processing is necessary for our legitimate business interests, such as analysing website performance, measuring advertising effectiveness, and improving our services, provided these interests do not override your rights
• Contract — where processing is necessary to provide services agreed with our clients
• Legal obligation — where we are required to process data to comply with applicable law

We do not use your personal data for automated decision-making or profiling that produces legal or similarly significant effects on you.

4. Advertising and Lead Generation

When you submit information through an advertising lead form (e.g., Meta Instant Forms), your data is collected on behalf of the client business named in the advertisement. Your information will be shared with that client for the purpose of responding to your enquiry. We act as a data processor on behalf of our clients, who are the data controllers.

5. Cookies and Tracking

Our websites and advertising campaigns may use cookies, pixels, and similar tracking technologies to:

• Measure advertising effectiveness
• Build audience segments for targeted advertising
• Improve website functionality and user experience

You can manage your cookie preferences through your browser settings.

6. Data Sharing

We do not sell your personal data. We may share data with:

• Client businesses (for lead enquiries submitted via their advertisements)
• Advertising platforms (Meta, Google) for campaign delivery and measurement
• Service providers who assist in delivering our services (e.g., hosting, email)

We also access advertising account data on behalf of our clients through official platform APIs, including the Google Ads API and Meta Marketing API. This data (such as campaign performance, conversion data, and keyword reporting) is accessed solely for the purpose of managing and reporting on the relevant client’s advertising campaigns. We do not resell, redistribute, or share this data with any third party other than the client to whom it relates.

7. International Data Transfers

Some of the platforms and service providers we use (including Google, Meta, and certain hosting and analytics providers) are based outside the United Kingdom and the European Economic Area, including in the United States. Where personal data is transferred outside the UK, we rely on appropriate safeguards as set out in the UK GDPR, such as Standard Contractual Clauses or the UK Extension to the EU-U.S. Data Privacy Framework, to ensure your data continues to receive an adequate level of protection.

8. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes outlined above, or as required by law. Lead form data is typically retained for up to 90 days unless the client requires longer retention.

9. How We Protect Your Data

We take the security of personal data seriously and implement appropriate technical and organisational measures to protect it against unauthorised access, loss, alteration, or disclosure. These measures include:

• Encryption of data in transit using HTTPS/TLS for all communication with our website and platform APIs
• Encrypted storage of data at rest on our internal systems
• Restricted access to personal data on a need-to-know basis, limited to authorised Digital Pine employees
• Secure storage of API credentials, access tokens, and login details using environment variables or encrypted configuration files — never hardcoded or shared publicly
• Use of reputable third-party platforms (such as Google, Meta, and our hosting providers) that maintain industry-standard security certifications
• Regular review of access permissions and logging of changes made to client accounts for accountability

While we take reasonable steps to protect personal data, no method of transmission or storage is completely secure. If you have concerns about the security of your data, please contact us using the details below.

10. Your Rights

Under the UK General Data Protection Regulation (UK GDPR), you have the right to:

• Access your personal data
• Request correction or deletion of your data
• Object to processing of your data
• Withdraw consent at any time
• Lodge a complaint with the Information Commissioner’s Office (ICO)

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our services, legal requirements, or industry practice. The latest version will always be published on this page with the updated date noted at the bottom. We encourage you to review this Privacy Policy periodically.

12. Contact Us

For any questions about this Privacy Policy or to exercise your rights:

Digital Pine Ltd
Cardinal Point, Park Road, Rickmansworth, WD3 1RE
Email: info@thedigitalpine.co.uk
Phone: 01923 624628